Digital Marketing using electronic media such as the web, email,interactive TV, IPTV and wireless media inconjunction with digital data about customerscharacteristics & behaviors

Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.

Digital Marketing Online Training Course Content
  • To Digital Marketing
    • Planning Digital Marketing Campaigns
    • Website Planning and Development
    • Essentials of a website
  • Google Analytics
    • Fundamentals of Google analytics
    • Monitoring bounce rate, trackingconversions
    • Monitoring traffic sources & visitors behavior
    • Measuring and Monitoring metrics
    • Setting up Dashboards
  • Search Engine Optimization
    • SEO Strategy, Keyword Research
    • Google Adwords
    • Planning SEO of a website, setting-up SEO process
    • Content Marketing, On page & Off page optimization
    • SEO Webmaster Tool, Mobile SEO
  • Search Engine Marketing(SEM)
    • Online advertising & Ad Networks
    • Creation of Search Campaigns & Writing Compelling Ad Copies
    • Creation of Effective Campaigns and Ad groups
    • Tracking & measuring ROI of online advertising
    • Optimizing Ad Performance
    • Strategy of allocate funds to various online Advertising platforms
  • Strategy of Social Media Marketing
    • Defining the communication strategy
    • Setting up brand presence & Social Listening
    • Engagement on Facebook/ Twitter/ LinkedIn/ Google+
    • Understanding Social Media ROI
  • Framework of Email Marketing & Going mobile
    • Essentials of Writing a good email
    • Segmentation of subscribers
    • Scheduling sending frequency & Blacklisting
    • Email Service Provider
    • Split testing and A/B testing of campaign
    • Monitoring Email Campaign
    • Going mobile & Competitor Benchmarking
    • Affiliate/Ecommerce Marketing
  • Lead Management
    • Setting up a lead management system
    • what are Landing Pages & Conversion Rate Optimization
    • What is Lead Generation, Growth Hacking
    • Nurturing the leads Growth